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L7 · Management path · Organic Search

Senior Organic Search Manager

You are accountable for integrated outcomes beyond your own portfolio. You oversee other leaders. Your success is defined by the calibre of management below you and the strength of a team that extends beyond your direct oversight. You are accountable for the client portfolios your managers' teams run, rather than running accounts yourself. You make sure expertise in integrated organic search keeps pace with the discipline across teams.

How this role differs

You shift from direct delivery to leading managers. Your personal billable execution drops away, and maintaining excellence across several pods becomes your primary objective.

The Senior Manager embeds integration through managers and builds successors on both sides. The Senior Organic Search Consultant owns the agency's integrated position and defends it externally, without controlling the resource.

Roles and responsibilities

  • Make integration the way the agency delivers, rather than a way of working on some accounts.
  • Set the integrated standard other managers' accounts are held to, across both disciplines.
  • Build the integrated case behind significant new business.
  • Build successors on both sides who can hold an integrated portfolio.
  • Pull Data & Insights in so the single measure of organic performance is credible.
  • Lead a set of pods through Managers and Senior Leads, holding them accountable for their own people and commercial outcomes.
  • Be accountable for the client portfolios your managers' teams run, holding managers to delivery quality, client outcomes and commercial performance.
  • Develop managers: coach them through hard conversations, review their calibration and correct management that is drifting.
  • Own the forecast, utilisation and headcount plan for your pods, and defend it in agency planning.
  • Act as the senior escalation point for clients: the person who arrives when a relationship is in trouble.
  • Run calibration so that ratings and progression decisions mean the same thing in every team.
  • Own succession and progression across your pods: who is ready, who is blocked, and who needs a different role rather than a bigger one.

Entry requirements

Gateway skills needed at 8+ in the previous role to step into this one (proposed).

How this role is weighted

Expertise
15%
Delivery
25%
Strategy
20%
Culture
15%
Team
25%

Immediate growth path

Next step · L8
Head of Organic Search

Owns a function agency-wide, including its commercial performance.

Gateway skills at 8+
Sideways step · L7
Senior Organic Search Consultant

Accountable for outcomes beyond own portfolio or discipline. Same level, no drop in title or reward.

Gateway skills at 6+