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Minty Digital · Skill guide

Explore skills

Explore by category. Switch pathway in Expertise to see each specialism.

5 categories25 core skills8 specialism skills
Expertise

Expertise

How you craft and develop expertise in your discipline, including your two specialism skills.

FundamentalsCore principles of your discipline.Tools & PlatformsUsing the right tool well.Analytics & ReportingClear, accurate performance reporting.
Technical SEO & Site HealthKeeping sites crawlable and healthy.On-page & Content OptimisationPages that match search intent.
Delivery

Delivery

Getting the right work out the door, to standard and on time.

Quality of OutputAccurate, client-ready work.Time Management & PrioritisationThe right things done on time.Project OwnershipOwning work start to finish.Client ManagementTrusted client relationships.Process & EfficiencyEfficient, repeatable ways of working.
Strategy

Strategy

Understanding the client and setting direction that holds up.

Client UnderstandingKnowing the client beyond the brief.Insight & AnalysisTurning information into conclusions.Planning & RoadmappingRoadmaps towards clear goals.Commercial ThinkingHow work creates value.Innovation & Thought LeadershipFresh ideas and a point of view.
Culture

Culture

How you show up: values, initiative, growth and resilience.

Values AlignmentLiving the Minty values.Proactivity & InitiativeActing without being asked.Growth MindsetOwning your own development.Positivity & ResilienceSteady under pressure.Agency InvolvementContributing to agency life.
Team

Team

Communication, collaboration, feedback, presence and developing others.

CommunicationClear in writing and in the room.CollaborationWorking well across teams.Feedback CultureOpen, kind, constructive feedback.Leadership PresenceDirection, confidence and influence.Mentoring & DevelopmentHelping others grow.