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L7 · Specialist path · Organic Search

Senior Organic Search Consultant

Where the integrated point of view starts shaping the agency rather than the accounts. You are accountable for outcomes beyond your own portfolio or discipline, without controlling the resource that delivers them. You keep a set of client accounts you own and deliver directly, where your expertise matters most. You move expertise in integrated organic search forward, defining the standards the discipline works to.

How this role differs

You move from owning the method across a portfolio to owning outcomes beyond it: a service line, a cross-discipline approach or a capability the agency needs.

The Senior Consultant owns the position and the external case for it. The Senior Organic Search Manager embeds it in how teams actually deliver, and builds the people who will hold it next.

Roles and responsibilities

  • Own the agency's integrated position: what it means, what it delivers, and where it does not apply.
  • Represent it externally, where it is a genuine differentiator rather than a claim.
  • Raise the ceiling so Strategists on both sides think across disciplines by default.
  • Be accountable for integrated results without controlling the resource on either side.
  • Decide what integration should look like as AI surfaces change what visibility means.
  • Set standards for the discipline that other people's accounts are held to.
  • Build the strategic case behind significant new business.
  • Pull other disciplines into the strategy to make it stronger.
  • Raise the ceiling so the Strategists and Senior Strategists around you get measurably better.
  • Keep a set of client accounts you own and deliver directly, where your expertise matters most.

Entry requirements

Gateway skills needed at 8+ in the previous role to step into this one.

How this role is weighted

Expertise
25%
Delivery
20%
Strategy
25%
Culture
15%
Team
15%

Immediate growth path

Next step · L8
Associate Director, Organic Search

Owns a discipline agency-wide, including its commercial performance.

Gateway skills at 8+ (proposed)
Sideways step · L7
Senior Organic Search Manager

Accountable for outcomes beyond own portfolio or discipline. Same level, no drop in title or reward.

Gateway skills at 6+