Culture
⚡ Proactivity & Initiative
How you show up: values, initiative, growth and resilience.
Explanations are a first draft and may be refined.
What it is
Spotting what needs doing and acting on it without being asked.
Why it matters at Minty
Proactive people move work and the agency forward faster than any process can.
What it looks like in practice
- Raises ideas and issues early
- Picks up gaps without waiting
- Brings solutions, not just problems
What good looks like at each stage
- 2 · EmergingFlags issues they spot rather than ignoring them.
- 4 · DevelopingSuggests fixes for the issues they spot.
- 6 · EstablishedActs on clear issues within their tasks.
- 8 · StrongActs on clear opportunities but waits for permission.
- 10 · ExemplaryActs on issues within their accounts without prompting.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Carries the most weight in
Roles where Culture is weighted highest.
Weighted evenly across every role.