Senior Data & Insights Consultant

How this role differs

You move from owning the method across a portfolio to owning outcomes beyond it: a service line, a cross-discipline approach or a capability the agency needs.

The Senior Consultant owns the model and its external credibility. The Senior Data & Insights Manager embeds the standard through managers and owns the stack that supports it.

Roles and responsibilities

• Lead the development and validation of research and measurement methods that address shared challenges across the agency.
• Resolve the agency's most complex methodological questions, identifying where established approaches are insufficient and testing credible alternatives.
• Work with PR, SEO and AI visibility specialists to define meaningful measures of performance, distinguishing observable results from assumptions and unsupported attribution.
• Design approaches to integrated analysis that account for differences between channels, avoid double-counting and make uncertainty explicit.
• Review high-stakes research and measurement designs, advising on whether the evidence is strong enough for the intended claims or decisions.
• Advise senior client stakeholders on complex questions, explaining competing interpretations, trade-offs and the limits of the available evidence.
• Develop Consultants, Strategists and senior practitioners through advanced coaching and methodological reviews.
• Build the agency's external credibility through rigorous published work, speaking and contributions to relevant industry discussions.
• Build the strategic case behind significant new business.
• Work directly on the client projects where your expertise adds most value.
• Be accountable for measurement outcomes without controlling the resource that delivers them.
• Set standards for research and measurement that other people's work is held to.

Immediate growth path