Strategy
🏢 Client Understanding
Understanding the client and setting direction that holds up.
Explanations are a first draft and may be refined.
What it is
Understanding the client’s business, market, audience and goals beyond the brief.
Why it matters at Minty
Our best work comes from knowing what success really means for the client’s business.
What it looks like in practice
- Knows the client’s commercial priorities
- Tailors recommendations to their market
- Spots opportunities the client has not asked about
What good looks like at each stage
- 2 · EmergingUnderstands the client's objectives for the work they do.
- 4 · DevelopingConnects their tasks to the client's objectives.
- 6 · EstablishedUnderstands the client's objectives and market.
- 8 · StrongUnderstands objectives and market; weaker on commercial context.
- 10 · ExemplaryUnderstands how the client makes money.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Carries the most weight in
Roles where Strategy is weighted highest.