Senior SEO Strategist
Depth held consistently across several accounts and more than one site type, not a good few months on one. The thinking is no longer a good few months; it is a consistent and reliable standard that others learn from. You own a larger set of client accounts directly and do the work on them yourself, rather than through a team. You extend your expertise in SEO across account types and become the person others learn from.
How this role differs
You move from owning the thinking on a set of accounts to holding it consistently across several accounts and client types, and to mentoring others by craft.
The Senior Strategist holds depth across account types and mentors by craft. The Senior SEO Lead holds quality across a team's accounts and is accountable for their output.
Roles and responsibilities
- Hold strategic coherence across several accounts, including where the technical picture differs entirely.
- Make the call to stop technical or content work that is not returning, with the evidence for it.
- Solve the technical problems others escalate, across different builds and stacks.
- Hold technical conversations with senior client stakeholders without a Head of present.
- Mentor by craft: Executives and Leads bring technical problems to you to be pulled apart.
- Working towards owning a minimum of 6 client accounts (or £20k MRR) directly, doing the work on them yourself.
- Prepare and present quarterly business reviews, actively upselling when appropriate without senior management present.
- Support the sales team in scoping & closing new projects and proactively upselling.
- Build roadmaps that survive changing conditions because the underlying logic is sound.
- Spot patterns across the portfolio and test what worked on one account on another.
- Get ahead of problems and communicate before they become issues.
- Contribute to improving the service offering and its delivery by taking part in discussions, sharing ideas and raising concerns.
- Propose a new strategy when results are not coming through, explaining the reasoning clearly to build client trust and confidence in the next steps.
- Work alongside management to ensure ideas, plans and day-to-day activity align with commercial KPIs and business priorities.
Entry requirements
Gateway skills needed at 8+ in the previous role to step into this one.
How this role is weighted
Immediate growth path
Portfolio scale. The Consultant is the recognised expert voice.
Operates across multiple accounts. Consistent, not occasional, performance at level 4 behaviours. Same level, no drop in title or reward.