Expertise · SEO specialism
🩺 Technical SEO & Site Health
How you craft and develop expertise in your discipline, including your two specialism skills.
Explanations are a first draft and may be refined.
What it is
Diagnosing and improving how a site is crawled, rendered and indexed, and keeping it healthy over time.
Why it matters at Minty
Technical issues quietly cap everything else we do. Catching and fixing them protects our clients’ visibility and our results.
What it looks like in practice
- Runs and prioritises technical audits by impact
- Writes clear developer tickets that get implemented
- Monitors site health and flags problems before clients notice
What good looks like at each stage
- 2 · EmergingIdentifies the issues the tools surface and describes them accurately, asking for help to build understanding where required.
- 4 · DevelopingDiagnoses common issues accurately and is learning to specify fixes; specifications still need checking.
- 6 · EstablishedDiagnoses common technical issues and specifies the fix clearly with little-to-no support, building technical depth as they go.
- 8 · StrongDiagnoses less common issues and traces them towards the root cause, extending their technical knowledge.
- 10 · ExemplaryUnderstands most technical SEO issues in depth and communicates the fix clearly, with support only on the most complicated.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Not a gateway skill in this pathway.
Carries the most weight in
Roles where Expertise is weighted highest.