Data & Insights Director

How this role differs

Both L8 roles own the discipline as it stands: the Head of through the team and the stack, the Associate Director through expertise, standards and external standing. The Director decides where the discipline goes next as part of agency strategy, and is accountable for both.

Roles and responsibilities

• Set the long-term direction of Data & Insights as part of agency strategy, aligning it with client needs, data availability and changes in measurement practice.
• Decide which research, analysis and measurement services to invest in ahead of the market, which to scale, and which to retire.
• Own the commercial model for Data & Insights, including how it is priced as a standalone service and how its cost is carried within integrated retainers.
• Lead the Head of Data & Insights and the Associate Director, Data & Insights, holding them accountable for performance while developing their leadership and commercial judgement.
• Own the agency's data investment, including tools, platforms, partnerships and the responsibilities for data handling and access that come with them.
• Own how the agency defines and proves success for clients, making sure integrated reporting uses defensible measures and avoids overstating results.
• Work with the SEO, Digital PR and Organic Search Directors so evidence shapes strategy from the outset rather than reporting on it afterwards.
• Take final responsibility for significant data quality, measurement or reporting failures, and the changes that stop them recurring.
• Make the difficult commercial calls on Data & Insights, such as restructuring, retiring services or changing pricing, and carry the team through them.
• Represent the agency's research and measurement point of view externally and own its credibility.
• Keep the progression framework honest and consistently applied, in partnership with Noémie as framework owner.

Immediate growth path