Organic Search Director

How this role differs

Both L8 roles own the integrated offer as it stands: the Head of through the teams, the Associate Director through expertise and standards. The Director decides where the integrated offer goes next as part of agency strategy, and is accountable for both.

Roles and responsibilities

• Set the direction of Organic Search as part of agency strategy, and own its results: revenue, margin, retention and reputation.
• Decide how SEO, Digital PR and AI search visibility are packaged and sold as one service, and what stops being sold separately.
• Lead the Head of Organic Search and the Associate Director, Organic Search: their performance, their development and the succession behind them.
• Own the commercial model for integrated delivery: pricing, scope discipline and the cost of coordination itself.
• Work with the SEO, Digital PR and Data & Insights Directors so each discipline strengthens the integrated offer rather than competing with it.
• Represent the agency's integrated point of view externally and own its credibility.
• Take final responsibility for significant integrated delivery failures, and the changes that stop them recurring.
• Make the difficult commercial calls on Organic Search, such as restructuring, retiring services or changing pricing, and carry the team through them.
• Keep the progression framework honest and consistently applied, in partnership with Noémie as framework owner.

Immediate growth path