SEO Director

How this role differs

Both L8 roles own the discipline as it stands: the Head of through the team, the Associate Director through expertise and standards. The Director decides where the discipline goes next as part of agency strategy, and is accountable for both.

Roles and responsibilities

• Set SEO's direction as part of agency strategy, and own its results: revenue, margin, retention and reputation.
• Decide what the SEO service offers, what it stops offering, and where it invests ahead of changes in search and AI surfaces.
• Lead the Head of SEO and the Associate Director, SEO: their performance, their development and the succession behind them.
• Own the commercial model for SEO as a service line: pricing, scope discipline and profitability.
• Work with the Digital PR, Organic Search and Data & Insights Directors so SEO strengthens the wider offer rather than competing with it.
• Represent the agency's SEO point of view externally and own its credibility.
• Make the difficult commercial calls on SEO, such as restructuring, retiring services or changing pricing, and carry the team through them.
• Take final responsibility for significant SEO delivery failures, and the changes that stop them recurring.
• Keep the progression framework honest and consistently applied, in partnership with Noémie as framework owner.

Immediate growth path