Digital PR Director

How this role differs

Both L8 roles own the discipline as it stands: the Head of through the team and the supplier mix, the Associate Director through expertise, standards and external standing. The Director decides where the discipline goes next as part of agency strategy, and is accountable for both.

Roles and responsibilities

• Set the long-term direction of Digital PR as part of agency strategy, making sure it reflects client needs and changes in media, search and AI visibility.
• Decide which services to invest in ahead of the market, which to scale, and which to stop offering, using evidence of effectiveness, demand and commercial viability.
• Own the commercial model for Digital PR, including pricing, scope discipline and profitability as a service line.
• Lead the Head of Digital PR and the Associate Director, Digital PR, holding them accountable for performance while developing their leadership and commercial judgement.
• Own succession for the discipline's senior roles, so the agency is not dependent on any one person to hold client relationships or the creative standard.
• Own the agency's position on placement practices, supplier and freelancer use, and the reputational risks attached to them.
• Work with the SEO, Organic Search and Data & Insights Directors so Digital PR strengthens the integrated offer and is measured on shared client objectives.
• Make the difficult commercial calls on the discipline, such as restructuring, retiring services or changing pricing, and carry the team through them.
• Take final responsibility for significant Digital PR delivery failures, and the changes that stop them recurring.
• Represent the agency's Digital PR point of view externally and own its credibility with clients, journalists and the industry.
• Keep the progression framework honest and consistently applied, in partnership with Noémie as framework owner.

Immediate growth path