Senior Data & Insights Executive

Trusted on measurement problems. The choice between the management and specialist paths is made at the end of this level. Your expertise in data and insights is trusted on complex work, and you start passing it on to others.

EquivalentShared level, no parallel role. At the end of this level you choose between the management path (Data & Insights Lead, L4) and the specialist path (Data & Insights Strategist, L4)

How this role differs

You move from reliable delivery on familiar work to being trusted on complex, non-standard work, and to reviewing Executives' output before it reaches the account owner.

Roles and responsibilities

Turn research questions into clear data collection and analysis plans, choosing suitable sources and methods.
Assess secondary sources for credibility, relevance and comparability, identifying limitations before using them.
Clean, combine and analyse datasets, documenting calculations, assumptions and methodology so findings can be checked and reproduced.
Identify when available data cannot support a proposed claim or campaign angle, and recommend a workable alternative.
Diagnose data and measurement issues, resolving those within your expertise and working with developers or client-side teams on more complex tracking fixes.
Build reports, dashboards and visualisations from a question rather than a detailed specification.
Select the metrics and findings most relevant to the brief and client objectives.
Identify new ways to use data to strengthen Digital PR campaigns and maximise coverage opportunities.
Review Executives' research, calculations and reporting before delivery, providing clear feedback.
Turn recurring data fixes and checks into documented process’.
Support the onboarding of new Executives onto your projects.
Present findings and limitations to account teams and clients, answering routine methodology questions and seeking support on more complex challenges.
Explore both progression paths with your Lead ahead of your path choice.