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L3 · Shared path · Organic Search

Senior Organic Search Executive

Trusted to connect the two disciplines on an account. The choice between the management and specialist paths is made at the end of this level. Your expertise in integrated organic search is trusted on complex work, and you start passing it on to others.

EquivalentShared level, no parallel role. At the end of this level you choose between the management path (Organic Search Lead, L4) and the specialist path (Organic Search Strategist, L4)

How this role differs

You move from reliable delivery on familiar work to being trusted on complex, non-standard work, and to reviewing Executives' output before it reaches the account owner.

Roles and responsibilities

  • Propose how SEO and Digital PR work is sequenced on an account, for the account owner to sign off.
  • Shape campaign ideas around the pages and topics the account needs authority for.
  • Decide what to prioritise across both workstreams within an account, rather than working through two separate lists.
  • Diagnose why a brand is or is not cited in AI answers for priority queries, and recommend the on-site or off-site fix.
  • Review Executives' work before it reaches the account owner.
  • Independently handle difficult client situations, feedback and pushback professionally, addressing concerns and guiding conversations towards clear next steps.
  • Maintain client confidence and satisfaction through clear communication and expectation management as results develop.
  • Turn recurring fixes into documented process.
  • Support the onboarding of new Executives onto your accounts.
  • Explore both progression paths with your Lead ahead of your path choice.

Entry requirements

Gateway skills needed at 8+ in the previous role to step into this one (proposed).

How this role is weighted

Expertise
20%
Delivery
20%
Strategy
20%
Culture
20%
Team
20%

Immediate growth path

Next step · L4
Organic Search Lead

First step beyond own output. The Lead directs the work of others.

Gateway skills at 8+
Next step · L4
Organic Search Strategist

First step beyond own output. The Strategist owns the thinking.

Gateway skills at 8+