Strategy
💷 Commercial Thinking
Understanding the client and setting direction that holds up.
Explanations are a first draft and may be refined.
What it is
Understanding how work creates value for the client and for Minty, and acting on it.
Why it matters at Minty
Commercial awareness keeps the agency healthy and makes our work easier to justify to clients.
What it looks like in practice
- Links recommendations to revenue or business value
- Spots growth opportunities on accounts
- Is mindful of time and budget
What good looks like at each stage
- 2 · EmergingLogs time accurately and understands that tasks are scoped.
- 4 · DevelopingFlags when a task is taking longer than scoped.
- 6 · EstablishedUnderstands the scope of their accounts and works within it.
- 8 · StrongAware of scope; needs prompting on over-servicing.
- 10 · ExemplaryFlags scope creep and over-servicing early.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Carries the most weight in
Roles where Strategy is weighted highest.