Digital PR Executive

You run outreach on your own campaigns, without supervision on familiar work. You are deepening your expertise in digital PR so you can apply it reliably without supervision.

EquivalentShared level, no parallel role. Everyone at L1 to L3 follows the same Starting path

How this role differs

You move from delivering defined tasks under close review to owning recurring work on your accounts, without supervision on familiar work.

Roles and responsibilities

Own sell-in on your campaigns: pitching, follow-up and journalist replies.
Contribute ideas that make it into client plans, not just into sessions.
Handle reactive opportunities within a brief.
Report coverage with a view on quality, not only volume.
Keep the media relationships you build warm rather than transactional.
Present work, findings and campaign ideas to clients, with manager support.
Handle client questions and pushback on calls, with manager support.
Draft client updates and reporting commentary, and handle routine client queries.
Flag risks, blockers and delivery issues early, before they become client problems.
Log time accurately and follow agency process and templates.
Support Junior Executives with tasks you know well.
Raise issues and opportunities you spot outside the task you were given.