Expertise
📐 Fundamentals
How you craft and develop expertise in your discipline, including your two specialism skills.
Explanations are a first draft and may be refined.
What it is
A solid grasp of the core principles of your discipline: how search, media or data actually work, and why the standard approaches exist.
Why it matters at Minty
Clients trust Minty because our advice holds up. Strong fundamentals mean recommendations are right first time and can be explained clearly when challenged.
What it looks like in practice
- Explains the reasoning behind a recommendation, not just the recommendation
- Spots when a common tactic does not fit the situation
- Keeps up with platform and industry changes and adjusts how they work
What good looks like at each stage
- 2 · EmergingApplies the core principles of the craft correctly on defined tasks, with review.
- 4 · DevelopingApplies the fundamentals reliably and asks the questions that deepen their understanding.
- 6 · EstablishedApplies the fundamentals unaided on familiar work and is actively building depth beyond them.
- 8 · StrongCraft holds on familiar work; is working on the gaps that show on non-standard problems.
- 10 · ExemplaryApplies deep craft knowledge on complex work and spots where others' work falls short.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Carries the most weight in
Roles where Expertise is weighted highest.