Junior Digital PR Executive

Learning the craft. You support campaign delivery with direction and close review. You are building the foundations of your expertise in digital PR through practice, review and feedback.

EquivalentShared level, no parallel role. Everyone at L1 to L3 follows the same Starting path

How this role differs

This is the entry level of the framework. You are learning the craft and building the habits every later level depends on.

Roles and responsibilities

Build and maintain media lists, researching journalists and outlets.
Draft outreach copy to a template, for review before it is sent.
Monitor coverage, log placements and check link quality.
Contribute ideas in ideation sessions.
Support campaign delivery: data gathering, asset checks and fact checking.
Update clients on coverage wins and campaign progress, with guidance and review where needed.
Check your own work against the brief before submitting it for review.
Join client calls and internal meetings, taking notes and following up on actions.
Work with the SEO team to strengthen Digital PR activity, including collaborating on statistics pages and briefing SEO on link gap analysis to inform outreach.
Log your time accurately and keep project documentation up to date.
Act on feedback and agree your development goals with your Lead.
Contribute to team knowledge sharing and agency initiatives.