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L1 · Shared path · SEO

Junior SEO Executive

Learning the craft. You deliver defined SEO tasks with direction and close review. You are building the foundations of your expertise in SEO through practice, review and feedback.

EquivalentShared level, no parallel role. Everyone at L1 to L3 follows the same Starting path

How this role differs

This is the entry level of the framework. You are learning the craft and building the habits every later level depends on.

Roles and responsibilities

  • Implement on-page changes from a brief: metadata, headings and internal linking.
  • Build content briefs against the agency template.
  • Work through crawl and audit fix lists prepared by someone else.
  • Support keyword research: gathering data, formatting and grouping.
  • Work with the Digital PR team to strengthen SEO activity, including supporting statistics pages and sharing link gap analysis to inform outreach.
  • Check your own work against the brief before submitting it for review.
  • Log your time accurately and keep project documentation up to date.
  • Join client calls and internal meetings, taking notes and following up on actions.
  • Update clients on progress and wins, with guidance and review where needed.
  • Act on feedback and agree your development goals with your Lead.
  • Contribute to team knowledge sharing and agency initiatives.

Entry requirements

Gateway skills needed at 8+ in the previous role to step into this one (proposed).

How this role is weighted

Expertise
20%
Delivery
20%
Strategy
20%
Culture
20%
Team
20%

Immediate growth path

Next step · L2
SEO Executive

Delivers own workload reliably without supervision on familiar work.

Gateway skills at 8+ (proposed)