Senior Digital PR Consultant

How this role differs

You move from owning the method across a portfolio to owning outcomes beyond it: a service line, a cross-discipline approach or a capability the agency needs.

The Senior Consultant carries the outcome through expertise and reputation. The Senior Digital PR Manager carries it through managers, and builds the people who will hold it next.

Roles and responsibilities

• Shape the agency's approach to Digital PR through specialist expertise, campaign evidence and an understanding of changes in journalism, search and AI visibility.
• Develop and validate new campaign methods, formats and outreach approaches that improve results across teams.
• Advise on the agency's most complex client challenges, identifying why existing approaches are failing and recommending credible changes.
• Lead high-stakes client strategy conversations, defending recommendations, handling pushback and building confidence in the proposed direction.
• Set standards for how PR strategies connect to client goals and KPIs, making sure the rationale and intended impact are clear.
• Work with senior SEO, Data & Insights and AI visibility specialists to develop stronger campaign strategies and shared approaches to measuring success.
• Develop Strategists and Consultants through advanced coaching, strategic reviews and sharing practical expertise.
• Represent the agency through speaking, publishing and industry relationships that build credibility and generate relevant business interest.
• Make SEO, Digital PR and AI search work as one answer rather than three separate workstreams.
• Keep a set of client accounts you own and deliver directly, where your expertise matters most.
• Be accountable for Digital PR results without controlling the resource that delivers them.
• Build the strategic case behind significant new business.

Immediate growth path