Strategy
🧪 Innovation & Thought Leadership
Understanding the client and setting direction that holds up.
Explanations are a first draft and may be refined.
What it is
Bringing fresh ideas, testing new approaches and sharing a point of view.
Why it matters at Minty
Innovation is a Minty value. New thinking keeps us ahead and builds our reputation in the industry.
What it looks like in practice
- Tries and tests new approaches
- Shares learning internally or externally
- Challenges how things have always been done
What good looks like at each stage
- 2 · EmergingLearns and shares new things they come across.
- 4 · DevelopingBrings relevant new ideas to the team.
- 6 · EstablishedSuggests new ideas for their accounts.
- 8 · StrongEngages with new ideas from others but rarely originates them.
- 10 · ExemplarySuggests and tries new approaches on their work.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Carries the most weight in
Roles where Strategy is weighted highest.