Expertise · Organic Search specialism
🤖 Search & AI Surface Visibility
How you craft and develop expertise in your discipline, including your two specialism skills.
Explanations are a first draft and may be refined.
What it is
Understanding and growing visibility across search results and AI-driven answers, not just classic rankings.
Why it matters at Minty
Search is changing fast. Staying ahead of AI surfaces keeps Minty and our clients visible where people now look.
What it looks like in practice
- Tracks visibility across AI answers and search features
- Adapts tactics as surfaces change
- Helps the team understand what is new and what matters
What good looks like at each stage
- 2 · EmergingMonitors rankings and AI answer citations accurately and is building an understanding of what drives them.
- 4 · DevelopingTracks visibility across surfaces and is beginning to explain what drives it from their own analysis.
- 6 · EstablishedTracks visibility across search and AI surfaces and can explain which pages and sources drive it.
- 8 · StrongExplains where visibility is won or lost, with some support, as their expertise across surfaces grows.
- 10 · ExemplaryIdentifies where presence is won or lost across classic results and AI answers, and why, from working expertise.
Gateway skill for
Needed at 8+ in the previous role to step into these roles.
Not a gateway skill in this pathway.
Carries the most weight in
Roles where Expertise is weighted highest.