Organic Search Consultant
Portfolio-scale integrated expertise, with delivery happening through people following your method. You own outcomes without owning headcount, and you are the recognised expert voice in the discipline. You still own client accounts directly and do the expert work on them yourself. You codify your expertise in integrated organic search so others can apply it without you.
How this role differs
You move from holding depth across several accounts to owning the method for the discipline across a portfolio, including its budgets and profitability.
The Consultant owns the method and the escalations, without owning headcount. The Organic Search Manager owns the operating model: resourcing across two teams, hand-offs and the profitability of integrated delivery.
Roles and responsibilities
- Own the integrated methodology across the portfolio: what good looks like, and why.
- Solve the accounts where integration has failed and nobody can say which side is at fault.
- Review the integrated strategy of others, not just their output.
- Turn the integrated method into something repeatable the two teams can run without you.
- Advise the client's business on organic as a whole rather than as two channels.
- Own budgets and make sure projects are profitable.
- Own a set of client accounts directly, leading the client relationship and doing the expert work yourself.
- Build growth cases, upsells and scopes that win on the strength of the thinking.
- Make the case for what the discipline's tooling should be.
- Develop others through specialist coaching and strategic feedback, without line management responsibility.
Entry requirements
Gateway skills needed at 8+ in the previous role to step into this one.
How this role is weighted
Immediate growth path
Accountable for outcomes beyond own portfolio or discipline.
Portfolio scale. The Manager delivers through a team. Same level, no drop in title or reward.